Points of Sale
Great stories have personality. Consider telling a great story that has character. Writing a story with personality for your prospects helps establish a relationship.
Write from your own perspective, not someone else's experience.
Great stories are for everyone, even if they are written for one person. If you try to write for a broad, general audience, your story will sound fake and emotionless. No one will be interested. Write it for one person. If it is authentic to one person, it will be authentic to everyone.









950 Agencies BNP Paribas Bank
Italy
The complete transformation, from BNL to BNP in one day!
internal and external at the pace of an agency in 8 hours

ZARA
Rome
Internal communication and clothing promotion for one of the most famous stores in the world!
